Love: Her Secret Business Ingredient

Celeste Shaw

Co-Editor-in-Chief at Flea Market Style Magazine, Owner at Lucky Vintage and Pretty Things,
and Owner at Chaps Diner and Bakery

People crave my friend 

Really, they actually crave her. Men, women, and children - all can't get enough of Celeste. They cling to her like tacks on a magnet. They eagerly purchase her services, gobbling up everything in sight. And, after just a moment with her, they leave with big smiles on their faces.

Sure, she's pretty and trendy. There's always a fun vibe happening when she's around. But, that's not it. That's not what people are drawn to. There's something that emanates from her that people want to soak up.

It's love, baby!

Love is Celeste's secret business ingredient. One feels it when she puts her hand on your shoulder and looks you in the eye. Her face, her attention, is on you. You know she sees only you. When she holds you in a hug that's just a wee bit longer than most, you know you're treasured. Her love isn't limited to hugs and smiles. It's not all soft and sweetness. Love is the nuts-and-bolts that she uses to build her business.

That ain't love

You know when you've stepped into a business and you're not feeling the love. Like when you get that sense everyone is being herded along, as if you were one of many cattle. Next! Certainly it isn't love that you're getting when you've just spent a whole lot of money and you aren't quite sure what exactly you just purchased. Huh? How about that fake smile that drops when you don't buy? Ugh. Hovering, pushy sales people put off a lot of vibes, but I don't think love is one of them. As a customer, you know when it's not there.

Love is the secret

As a business owner Celeste knows that everyone needs to be acknowledged; all of us need attention and affirmation. She also knows people desperately want security and trustworthiness, so she extends love by providing products and services that are reliable, consistent, and fair. When Celeste greets a client she doesn't secretly see only dollar signs. She sees them as a member of her community, which to her is an extension of her family. Each is a person worthy of being treated with dignity and care. Giving love in this way doesn't cost Celeste anything. Whether her customers actually recognize it or not, they are feeling the love. And, they keep coming back for me. They crave it.

Shouldn't this be the way we treat all the people who we rely on to give us business?

If your business is suffering, if it isn't blooming like it should, try this. Step away from the bottom line for a bit. Take your focus off your profit. Rather, put in extra effort to treat your clients with attention and care. Give service that projects assurance and generates trust. Try love as your secret business ingredient.

Who's Your Hero?

As a young girl, Sir Edmund Hillary was on my A-list of super heroes. I mean, how many people do you know who've climbed Mt. Everest and traversed both the north and south poles? Extraordinary! Such accomplishments keep him cemented in our memories as one of history's eminent mountaineers and explores.

“I have been seriously afraid at times but have used my fear as a stimulating factor rather than allowing it to paralyze me. My abilities have not been outstanding, but I have had sufficient strength and determination to meet my challenges and have usually managed to succeed with them.” ~Edmund Hillary, View from the Summit: The Remarkable Memoir by the First Person to Conquer Everest

These days I look at Hillary with a new admiration. Absolutely the accomplishments of his expeditions remain impressive. What touches my spirit now is his philosophic approach to life and his belief that everyday people can do great things.  

Hillary was rather humble about his conquering the mountain. He said, "I was just an average bloke. It was the media that tried to transform me into a heroic figure. But I've learned through the years, as long as you don't believe all that rubbish about yourself, you can't come to too much harm."

He did realize the commercial value of his achievement. But, rather that promoting himself and his accomplishments, he used his fame to the advantage of those less fortunate. He devoted much of his time to the needs of the people of Khumbu by helping them to build schools, hospitals, and bridges.

Admire him for his incredible physical accomplishments. Wonder at his perseverance and ability to master the mountain and the elements. However, to me he's a hero because of what he did with the power of his influence. To be that kind of a hero, well, that's something to aspire to, don't you think?

Little Ripples, Sweeping Change

Spring is almost here. It's a time of new life and growth.It comes to mind that it's the time to plant seeds; seeds of hope, honor, and justice. Will you join me in this? Stand up for someone who has an inspiration for good. Take a moment to act on a conviction to reach out to another. Use your authority to bring about justice.

Together we can create a wave that will be force of change!